The government spends over $200 billion on goods and services per year. Determining the segment of the government that is right for you is essential. When you are target marketing to the federal government, keep these important issues in mind:

• Assess your competitive edge.
• Know what the agency you are targeting purchases.
• Know how the agency contracts.
• Familiarize yourself with the agency's operating administration.
• Focus on opportunities in your niche and prioritize.
• Make appointments and attend contracting sessions. Network.
• Be persistent and do a follow-up on each activity.

Acquisition Reform Network (Arnet) - is an excellent resource for learning about all of the markets that exist within the federal procurement system and providing links to each government agency.

Federal Supply Service (FSS) - is an excellent resource for learning about how to do business with the General Services Administration.

Many of the agencies publish a forecast of upcoming projects.

There are several agencies that publish calendars with events that would be helpful to you such as vendor outreach workshops, primarily held in the Washington, D.C., metro area but more are being scheduled nationwide.

Although you might know which segment of the government is right for you, it can be an overwhelming task to find the opportunities that exist within it. Click here to start learning about how you can find the opportunities that exist.

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